// services / generative-ai

Generative AI that does real work, not just demos.

Custom GPT-powered applications, AI copilots and content-generation tools built, evaluated and shipped like any other production feature.

Overview

From API call to genuinely useful product feature

Generative AI is easy to prototype and hard to productionise well. We build custom applications on top of GPT-class and open-source models copilots embedded in your product, automated content generation, AI-assisted workflows with the evaluation, guardrails and cost controls that turn a flashy demo into something your team relies on daily.

OpenAI APIAnthropic APILangChainPineconeHugging FacePython
Generative AI illustration
What's included

Everything this service covers

Custom AI copilots

In-product assistants that help users complete tasks, grounded in your own data.

Content generation tools

Automated drafting for marketing copy, reports, product descriptions and more.

Model fine-tuning

Fine-tuning open-source or hosted models on your domain-specific data.

Retrieval-augmented generation

RAG pipelines that ground responses in your internal documents and data.

Multimodal generation

Image, audio and video generation workflows integrated into your product.

Cost & latency optimisation

Model routing and caching strategies that keep inference costs predictable.

Guardrails & evaluation

Structured output validation, red-teaming and ongoing quality evaluation.

Prompt engineering & design

Prompt systems tuned to your brand voice and use case, not generic defaults.

Our process

How we deliver this service

01

Use-case & feasibility scoping

We identify where generative AI actually adds value versus where it's a distraction.

02

Prototype & evaluation design

A working prototype paired with a concrete quality benchmark from day one.

03

Production build

Prompt systems, RAG pipelines and guardrails built for real user traffic.

04

Integration

Wired directly into your existing product, not a bolt-on chat widget.

05

Monitoring & iteration

Ongoing evaluation, cost tracking and prompt refinement post-launch.

20+
Generative AI features shipped
65%
Avg. ticket deflection
3x
Avg. content output speed
4
AI specialists on staff
Related work

Projects built with this service

Terminal screen with code representing an AI assistant
AI & DATA

SupportBot LLM Customer Assistant

AI support agent resolving 65% of tickets without human handoff.

Data analytics dashboard with charts
AI & DATA

InsightIQ Predictive Analytics Suite

ML-driven demand forecasting that cut inventory waste by 22%.

E-commerce storefront on laptop and phone
E-COMMERCE

Cartly Headless Commerce Engine

AI-generated product descriptions built into a 60+ brand storefront platform.

FAQ

Questions about generative ai

Do you build on top of OpenAI, or open-source models too?

Both we choose based on cost, data privacy needs and latency requirements, and can also self-host open-source models.

How do you stop the AI from giving wrong answers?

Through retrieval grounding, output validation, confidence thresholds and clear fallback behaviour when the model is uncertain.

Is our data used to train third-party models?

No we use private, access-controlled pipelines and only rely on API terms that exclude training on your data.

Can generative AI be added to a product we already have?

Yes, this is one of our most common engagements adding a specific generative AI feature into an existing codebase.

Ready to start your generative ai project?

Tell us the goal we'll map out scope, timeline and cost within days.