Practical, opinionated writing on software engineering, product design and running a technology studio from the team actually shipping the work.
A look at the real cost of premature architectural complexity and the signals that tell you it's actually time to split the monolith.
Read ArticleA practical breakdown of the discovery process we run before every new engagement.
The checklist our engineers work through before any client system goes live.
The unglamorous engineering work that determines whether your LLM feature actually works.
Why most component libraries rot within a year and how to structure ownership so they don't.
A practical template for documenting incident response before you need it.
The trade-offs of a small, senior team versus scaling with junior hires.
Why "success" needs a number attached before a single screen gets designed.
Cutting through the hype to a decision framework you can actually use.
When it's actually worth the engineering investment to fine-tune a model.
Thumb zones, tap targets and the small details that make an app feel effortless.
Why we pay every candidate for a short real-work sample before making an offer.
How decoupling deploy from release changed our incident rate.
Engineering deep-dives, product lessons and the occasional hiring update unsubscribe anytime.